Pritam X Sens: Reimagining Modern Electrical Fittings with 3D
Pritam Electricals & Electronics Pvt. Ltd.
3D Animated Product Videos, 3D Product Still Images
Pritam is one of the biggest names in eastern India when it comes to electrical fittings like switchgear, wires, LED lighting, etc. They are mostly known for their switches, both budget switches and designer modular switches.
The company has been a pioneer in designing and manufacturing electrical fittings for a long time. However, recently they have been looking to expand into broader markets and looking for high-quality visuals and animations to create a greater market presence. They are also constantly innovating and bringing new designs, new design ranges, and new products to the table.
There were a few notable challenges here. The first one was visually communicating the key design and utility features of their products in an engaging manner for the modern market. With rapid urban development and growth in real estate, the demand for sleek, modern electrical fittings is increasing, and it is crucial to showcase the products at their absolute best.
Another major challenge here was to create visuals that could be used for multiple purposes with minimal editing and adjustment. Most of the products needed to be visualized in a way that would enable the images to be used in multiple places from street billboards, banners and brochures, to online social media posts.
Mission Debrief and First Steps
We started out examining their primary products in-depth, and having detailed discussions with their management and design team to understand key marketing objectives for the products.
L-R: Harish Sekhar (COO, Sens Visuals), Sayak Bandhyopadhyay (CCO, Sens Visuals), Dev Bathla (CMO, Bathla Aluminium), J. Harish Girija (Creative Head, Bathla Aluminium)
Pritam's management and design team first wanted to showcase their premium range of modular switches and switchplates with high visual fidelity. They needed high-quality and clean still images to better represent their premium product range, which could then be used in marketing collateral like billboards and brochures. The requirement for a short product video was also identified.
After thorough discussions and meetings with the management and design team, we decided on a particular product - The "Norah" range of premium designer modular switches, to create the first set of still images and a short product video. Designer modular switches are mostly used in premium real estate projects, like modern houses and office spaces. The images and videos thus needed to appeal to an upmarket and modern audience. Another goal here was to showcase the different colors and textures of the switches and switch plates and enable the audience to experience each texture as a unique flavor.
Another major goal was to establish the creative style and visual language to be used for their other product ranges to produce faster renders and a cohesive visual presence across all their marketing collateral.
How was 3D Visualization used?
As every creative process goes, brainstorming was the first essential part of the concept stage. The main idea was to showcase the product and its textures with a premium look-and-feel.
The 3D CAD files for the products, and the actual physical samples were provided by the client. They also engaged with us to formulate and thoroughly discuss the concepts and ideas for the first short video. Our creative team worked further on the narrative ideas and shot division, and designed the shots and camera movements in a dynamic way, so that the product video could grab as well as retain the audience’s attention.
2 The Creative Pipeline and Execution
We established the creative pipeline so that we could quickly and effectively produce 3D Animated Product Videos and still renders for Pritam Electricals whenever required.
Glimpse of our creative process, from a Storyboard Panel to the final 3D Animated output.
Our 3D Modelling team would take the 3D CAD files provided by Pritam and make certain creative enhancements so that they can be used for animation and rendering.
The product would then be animated as per the script and the shot divisions, with little improvised tweaks as needed to enhance the look and feel even more. Certain integral parts of the product were specifically highlighted according to the product’s functionality and the marketing purpose of the video (i.e., showcasing features and product design, and utility features).
Our team would then create preview outputs of the animation which would be shared with the client for feedback.
The modified and ready product models were then provided to our 3D Lookdev team for creation of textures and implementation of Pritam’s brand elements and logo on the product as required. We took references from the physical product sample which helped us replicate the materials and colours with great precision.
The animation team would then rig the textured model and assign virtual controllers in a way that the product can be properly and effectively animated.
After modelling, texturing and approval of the animation, our Lookdev team would plan the lighting setup for the scenes and shots, keeping in mind the purpose of the video, and the features to be highlighted.
The lookdev was customised to associate a feeling of premiumness with the product’s look-and-feel, enabling it to stand out and easily grab the viewers’ attention.
The renders (both stills and animation) were finally composited with additional render passes and sometimes 2D graphic elements to introduce product variants and to highlight certain product features.
The colours were tweaked to match the company’s brand theme, and music was added to make the experience more immersive. The final output was now achieved.
Delivery of Creatives
The preview animation would first be shared with the client. After finalizing the animation, the preview stills from the animation would be sent to the client for approval via email.
Once everything was approved and the client was fully satisfied, the final creatives (images or video files) were delivered.
Collaboration with the Client
Pritam’s design team was very co-operative and had allowed us a great amount of creative freedom. But we had to ensure that the delivery was as effective and timely. To make best use of our time, we would cycle through quick feedback loops with the design team. This was the key to ensuring faster deliveries without discrepancies.
We would work closely with Pritam’s design team to understand the technical aspects of the products, especially when it came to creating renders for packaging and brochures.
3D Product Showcase Animation Videos
The 3D Product Showcase Animation provides a brief overview of the product and highlights key features.
These are around 30 to 60s short animation videos used on their own YouTube channel and other social media platforms to digitally introduce the product and flaunt its design and features. They help in quickly and effectively showcasing the product, highlighting its key design and utility features, especially to the new generation of more aware and conscious buyers.
Client Application of 3D Product Showcase Animation Videos in Amazon product page.
The dynamic nature of the animation and graphics helps capture consumer interest quickly and communicates the quality and durability of the product.
Watch the 3D Product Showcase Animation Video for Bathla Advanced Series 5 Step Ladder below:
3D Still Renders
The 3D still renders are single rendered images of the product.
These images are used on Bathla’s website and other e-commerce sites as thumbnails, banners, or as a part of the carousel in the product pages.
Take a look at the following examples below.
Client Applications of 3D Product Still Renders in Amazon product pages and company e-commerce pages.
3D Still Renders show the products in a clean, minimalist and visually appealing manner to build brand awareness online. The more visually appealing the product images are, the easier it is to create brand differentiation.
Hear what the client has to say
We make your product
draw maximum attention of online shoppers.
Now that you have read how we helped Bathla Aluminium raise their product visibility in ecommerce marketplaces, you might want to know what we can do for your business.
Call us at +917044025757 or drop us a 'Hi' at firstname.lastname@example.org to get a free consultation on how you can use 3D Visualization to visually optimize your product pages on e-commerce sites effectively.